CROCS

100 stores.

100 ways to rock it.

How do you celebrate a brand that's made comfort a global statement?

By throwing a party only Crocs could pull off To mark the opening of Crocs 100th store in the UAE. we didn't just cut a ribbon. We created a high-energy. hyper-local celebration of everything Crocs stands for personality play, and possibility

Concept to Creation

Campaign, Content, Activation and Experience Design

The Insight?

When you feel comfortable, you are unstoppable

The Idea.

You Can Do Anything in Crocs.

Run errands. Nail that dance move. Chase your dreams. Catch the metro. Walk into a room like you own it. Do it all in Crocs.

With the help of local artists and animated storytelling, we created a vibrant moment that was not just about Crocs, but about the people who wear them.

To bring this to life, we turned the store into a playground of expression, complete with dancing digital avatars, hydro-dipped custom kicks, and a region-first Jibbitz box that gave influencers 100 ways to make Crocs their own.

One store. 100 stories.

A celebration of comfort, creativity, and individuality done the Crocs way.